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Six in 10 Parents Feel They Need to Be 'Perfect' - because of Social Media

A survey of 1,000 parents found 44% feel pressured to appear perfect on social media, with 51% citing expectations for spotless homes and balanced work-life, Arla said.

  • A poll of 1,000 mums and dads with children aged one to 10 found Six in 10 parents report feeling under pressure to appear 'perfect'.
  • High social media platform exposure: the typical parent spends two hours four minutes daily, over 45,000 minutes a year, fueling pressures to portray 'perfect' lives.
  • Parents report 40 per cent feel proud daily, 40 per cent feel tired or busy, and 38 per cent feel stressed, while 46 per cent of working parents struggle to balance work and family and 29 per cent find providing a nutritious diet challenging.
  • Parents are calling for more realistic content on social media, with 79 per cent seeking honest routines and 'fails', and 59 per cent saying there is no parenting rule book.
  • In response, the company introduced a grab-and-go Big Milk enriched with vitamins D, A and iron, and Arla said 'parents face a lot- both in real life and on their screens.
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Six in 10 parents feel under pressure to appear 'perfect'

Six in 10 parents feel under pressure to appear 'perfect' and struggle with high expectations.

·Lewes, United Kingdom
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The Scotsman broke the news in Scotland, United Kingdom on Friday, March 20, 2026.
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