Published 2 days ago • loading... • Updated 7 hours ago
Appalling AI Menu Pictures Keep Going Viral. But What Makes Them so Revolting?
Small businesses are using AI-made food images to cut design costs, but some customers and designers say the results look unsettling.
AI-Generated images with surreal or disturbing attributes, often termed "slop," are increasingly appearing on menus at bodegas, cafes, and restaurants across the country. These visuals feature distorted depictions of shrimp scampi, burritos, and other common food offerings.
Many establishments displaying these AI-generated graphics are smaller, family-owned businesses likely operating on shoestring budgets, according to Paul Shovlin, an assistant professor of English at Ohio University. Lingering economic cost pressures have encouraged deployment of AI designs to reduce expenses.
Real-World consequences have emerged as a San Francisco coffee shop paid hundreds of dollars to remove graffiti responding to its use of AI-generated food images, SFGate reported. Customers also report frustration after attempting to order menu items that do not exist.
A growing backlash against AI is manifesting as businesses promise to avoid automated design. Jill Winger, co-owner of the Chugwater Soda Fountain in Wyoming, received 119,000 likes for a sign stating, "We will not be using AI flyers or photos to promote ourselves."
While chefs like Jean-Georges Vongerichten use AI to "optimize both topline sales and overall profitability," professional designers face mounting challenges. Daniel Silva, owner of Silva Heeren in Miami, noted that small business demand for custom creative work has plunged as clients turn to AI.
There is something horrifying about the texture of foods in these AI-made menus that often even worms remember. A study this year from Scientific Reports corroborates this, illustration of foods made by AI were considered less appetizing and less realistic for most respondents.