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Show & Tell: Demand Enhancement for Cotton
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Show & Tell: Demand Enhancement for Cotton
By: Seshadri Ramkumar, Professor, Texas Tech University, USA Engagement and outreach, policy support, and new market creation will push cotton consumption upward. Producer organizations, textile associations, and brands in two leading cotton-producing nations, India and United States, are engaged in good outreach to consumers and, more importantly, to Gen Z populations to create awareness on the uniqueness and advantages of cotton. The Nonwovens…
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