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Kellogg’s Discontinues Frosted Wheats in UK Supermarkets
Kellogg’s said it is reshaping its cereal range and still sells other high-fibre options, including Special K Crunchy Golden Clusters and Bran Flakes.
- Kellogg has discontinued its Frosted Wheats cereal, removing the product from supermarket shelves at retailers like Tesco, Sainsbury, and Morrisons after decades of availability.
- Customers noticed a gradual phase-out with boxes missing from shelves earlier this year, and a Kellogg spokesperson told The Sun the company occasionally discontinues products to evolve its cereal range.
- Offering alternatives, Kellogg stated, "While Frosted Wheats are no longer part of our range, we continue to offer a selection of other high fibre cereals like Special K Crunchy Golden Clusters and Bran Flakes to suit different tastes and breakfasts."
- Shoppers expressed disappointment, with one user noting they were "proper gutted" while others reported finding remaining stock at Home Bargains and had "been wondering why they were always out of stock."
- Kellogg has previously brought back discontinued items; in 2025, shoppers discovered Coco Pops Straws and Cocoa Krispies Cereal Straws on shelves for the first time since they were discontinued 15 years earlier.
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21 Articles
21 Articles
Malvern Gazette+20 Reposted by 20 other sources
Shoppers 'gutted' as Kellogg's cereal sold at Tesco and Sainsbury's discontinued
Kellogg’s has discontinued a popular breakfast cereal and one shopper said they are "gutted" to see it leave supermarket shelves.
·Great Malvern, United Kingdom
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Total News Sources21
Leaning Left1Leaning Right0Center18Last UpdatedBias Distribution95% Center
Bias Distribution
- 95% of the sources are Center
95% Center
C 95%
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