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Shopify Brings Merchant Catalogs to ChatGPT, Perplexity and Copilot

Summary by PYMNTS.com
Shopify this week introduced its Agentic Storefronts to put merchant products directly into the AI chat interfaces, where many shoppers now begin their product searches. The feature lets merchants publish their catalogs to artificial intelligence platforms such as ChatGPT, Perplexity and Microsoft Copilot so that shoppers can ask questions, compare items and complete purchases in a single thread, per the company’s Wednesday (Dec. 10) a…
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BetaKit broke the news in on Wednesday, December 10, 2025.
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