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Meet the Indigenous Women Behind Mexican President Claudia Sheinbaum's 'Most Stylish' Looks

President Sheinbaum wears garments by Indigenous women artisans, boosting national pride and sparking debates on cultural appropriation and intellectual property rights.

  • On Oct. 1, 2024, President Claudia Sheinbaum was sworn in wearing an ivory dress with colorful floral embroidery on the skirt, continuing to honor Indigenous embroidered garments since her campaign launch.
  • In San Isidro Buen Suceso, artisan Virginia Verónica Arce Arce embroiders Nahuatl designs on a vintage Singer machine learned from her father; millions saw her stitches when the president waved from the National Palace.
  • Olivia Trujillo Cortez repurposes embroidered pieces into formal suits, including one of Arce's traditional huipiles worn during the campaign and later transformed for official events.
  • Authorities have publicly challenged alleged copying of Indigenous designs, with the Mexican federal government in 2021 asking Zara, Anthropologie and Patowl to explain copied blouses and accusing Adidas of `cultural appropriation` in August.
  • People from all social backgrounds now seek garments like the president's, whose motifs from La Malinche mountain soon caught Sheinbaum's attention, while recycled presidential garments keep local artisan communities visible.
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Meet the Indigenous women behind Mexican President Claudia Sheinbaum's 'most stylish' looks

Mexican President Claudia Sheinbaum is using her fashion choices to highlight Indigenous women’s work.

·United States
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Claudia Sheinbaum makes The New York Times' "Most Stylish People of 2025" list. The newspaper highlights her policy on the use of […] The entry Sheinbaum, the President Who Dresses Indigenous Resistance was first published on RegeneraciónMX.

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Regeneración broke the news in on Thursday, December 11, 2025.
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