US EditionShein Faces Opposition to Open First Physical Stores in France
- Shein plans to launch its debut permanent retail location in France in November 2025, starting with a store inside BHV Marais in Paris.
- This development comes as part of Shein's collaboration with Société des Grands Magasins, the retail property group that manages BHV Marais along with multiple Galeries Lafayette locations throughout France.
- Shein plans to open five additional stores in Galeries Lafayette locations in Dijon, Reims, Grenoble, Angers, and Limoges to expand its French presence.
- The company committed to generating 200 positions, both direct and indirect, through this partnership, which seeks to rejuvenate urban centers, refurbish department stores, and promote French fashion.
- Despite this expansion, Shein continues to face criticism over its environmental impact, labor practices, and competition with European brands under EU regulations.
71 Articles
71 Articles
leprogres.fr
The Chinese fast fashion giant has announced the opening of six stores in France. This "world premiere" has aroused indignation among politicians who are trying to regulate the ephemeral fashion industry.
PARIS.- The “fast fashion” company, or fast fashion, for online shopping Shein will open its first permanent premises in France in November, under an agreement with the Société des Grands Magasins (SGM), owner of department stores, as indicated by the Asian company in a statement.The initiative has attracted criticism from French retailers.The premises within the BHV department stores in central Paris and in the Galeries Lafayette in five provin…
China's Shein platform announced its arrival in France, with the opening of stores in six major cities, including Paris, in the coming months. If parliamentary initiatives to fight the ultra fast-fashion skate, the Asian brand continues its breakthrough in Europe. How to interpret its installation on French soil? Interview with Antoine Vermorel-Marques, MP The Republicans behind a bill "to demolish the ephemeral fashion".
The Chinese brand of ultra fast fashion created a wave of shock by announcing opening its very first permanent physical stores in Hexagon.
The ultra-fast fashion brand, which sends thousands of low-cost clothing and accessories every day around the world, is the target of criticism in several areas.
Shein, an Asian online retailer of cheap fashion, is opening several brick-and-mortar stores in France. Starting in November, shoppers in Paris will be able to try on items before paying for them. But many lovers of traditional French fashion are not happy with the move.
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