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Shake Shack Names Michael Fanuele as Chief Brand Officer

Michael Fanuele will lead Shake Shack's advertising and analytics efforts, strengthening brand leadership after recent executive changes, as sales rose 1.8% year-over-year in July.

Summary by Adweek
Ex–General Mills exec joins amid marketing rethink.

4 Articles

restaurantdive.comrestaurantdive.com
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marketingdive.commarketingdive.com
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Shake Shack appoints first chief brand officer

Michael Fanuele, who has consulted for Shake Shack since early this year, joins the chain as it increases paid media ad spend and marketing.

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AdweekAdweek
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Shake Shack Names Michael Fanuele as Chief Brand Officer

Ex–General Mills exec joins amid marketing rethink.

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nrn.comnrn.com

Shake Shack names Michael Fanuele chief brand officer

He has been consulting with the restaurant chain since earlier this year

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nrn.com broke the news in on Monday, September 22, 2025.
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