Vimal Elaichi Row: FDA Commissioner Says Shah Rukh Khan, Ajay Devgn, and Tiger Shroff Have Responded to Notice; Two Hearings Held
All three actors have replied as the FDA examines alleged surrogate ads tied to tobacco or nicotine products.
- Shah Rukh Khan, Ajay Devgn, and Tiger Shroff have responded to show-cause notices issued by the Maharashtra Food and Drug Administration regarding their involvement in a Vimal Elaichi advertisement campaign.
- The Maharashtra FDA issued these notices in August 2026, alleging the campaign constitutes surrogate advertising for Vimal Pan Masala, a product linked to tobacco that is restricted under state law.
- Regulators demanded that the actors explain their endorsement contracts and due diligence procedures, while also requesting they remove all promotional materials from their social media accounts and other platforms.
- Hearings for two of the actors concluded on Monday, September 28, with Maharashtra FDA Commissioner Tukaram Mundhe stating the celebrities are "not shielded by celebrity status" in the case.
- The FDA is proceeding with the matter, though further legal and departmental action depends on the investigation outcome and completion of the legal process.
11 Articles
11 Articles
Shah Rukh Khan, Ajay Devgn, Tiger Shroff Respond to Maharashtra FDA Notices In Vimal Elaichi Ad Case
Shah Rukh Khan, Ajay Devgn and Tiger Shroff have replied to Maharashtra FDA notices over the Vimal Elaichi advertisement, with Commissioner Tukaram Mundhe saying the authority is proceeding further after hearings for two actors were completed.
Vimal Elaichi case: Shah Rukh Khan, Ajay Devgn and Tiger Shroff RESPONDED to FDA notices, reveals Tukaram Mundhe- More details inside
Maharashtra FDA Commissioner Tukaram Mundhe confirmed that Shah Rukh Khan, Ajay Devgn and Tiger Shroff replied to notices over their Vimal Elaichi advertisement, which the regulator calls surrogate advertising. Two actors sought hearings, now concluded. The FDA cited food safety law provisions, saying endorsers cannot evade responsibility, and is proceeding further.
SRK, Ajay Devgn, Tiger Shroff respond to FDA notice over Vimal Elaichi ad
Shah Rukh Khan, Ajay Devgn and Tiger Shroff have replied to Maharashtra FDA notices over the Vimal Elaichi advertisement. With two requested hearings completed, the regulator is moving ahead in its surrogate advertising probe.
Vimal Elaichi row: FDA commissioner says Shah Rukh Khan, Ajay Devgn, and Tiger Shroff have responded to notice; two hearings held
Vimal Elaichi row: FDA commissioner says Shah Rukh Khan, Ajay Devgn, and Tiger Shroff have responded to notice; two hearings held. Bollywood News: Latest Bollywood News, Bollywood News Today, Bollywood Celebrity News, Breaking News, Celeb News, Celebrities News, Bollywood News Hindi, Hindi Bollywood News at Bollywood Hungama.com.
Shah Rukh Khan, Tiger Shroff, and Ajay Devgn have responded to the Maharashtra FDA's notice in the surrogate advertising case. The hearing for the two actors has also concluded. Further action is now awaited.
Coverage Details
Bias Distribution
- 57% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
