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Seven.One Media Closes New Data Partnerships for More Targeted Advertising.
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Data deals: Marketer Seven.One Media will integrate data from classified ads, Gemini Direct and the Commerce platform Criteo into its advertising offerings in the future. The aim of the collaborations is to more precisely control advertising campaigns at Joyn and in Connected TV. Chief Operating Officer Markus Messerer promises the advertising market an even more powerful targeting offer. In addition, Seven.One Media cooperates with the Swiss da…
Pro-Sieben-Sat-1 marketer Seven-One Media is re-establishing its data portfolio and relying on additional partners. In time for the Dmexco, the Unterföhringer send a clear signal to advertisers and agencies.
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