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September's Greatest Hits: The Toy Book Top 10

Summary by The Toy Book
From Toys “R” Us kicking off the holidays to Mattel shaking up its leadership team, September was packed with news that moved the needle across the toy industry. With the LA Fall Toy Previews and the release of our latest issue behind us, the latest Top 10 takes you from Hot Wheels on the racetrack to Lionel’s 125th anniversary and a peek at what’s ahead for 2026. Here’s a look at the stories you clicked, shared, and kept buzzing about last mon…
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The Toy Book broke the news in on Wednesday, October 1, 2025.
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