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Sensory cues at Alfamart drive sales through emotion
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Sensory cues at Alfamart drive sales through emotion
A new study published in *Shirkah* (translated as “Dialogue” or “Exchange”) suggests that the way a retail store engages the senses—through sights, sounds, smells, and textures—can directly shape consumer emotions and, in turn, purchasing decisions. Conducted by Ahmad Syamsudin of Universitas Palangkaraya, the research focused on Alfamart, a major Indonesian convenience store chain… Source
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