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Bipartisan senators unveil legislation banning gambling ads to minors

The GAME Act would let the Federal Trade Commission fine violators up to $100,000 per ad and refer repeat offenders to the Justice Department.

  • Alabama Sen. Katie Britt and Connecticut Sen. Richard Blumenthal introduced the Gaming Advertisement to Minors Enforcement Act to ban sports betting ads targeting children on platforms like TikTok and Instagram.
  • Senators cite a 2024 study finding people who begin gambling before age 18 are 50% more likely to develop gambling problems, with nearly 60% of adolescent boys encountering gambling content without searching for it.
  • Under the proposed legislation, the Federal Trade Commission would enforce the ban one year after enactment, with violators facing civil penalties and fines reaching up to $100,000 for each illegal advertisement shown to a minor.
  • Blumenthal noted sportsbooks are "treating young people like a gold rush," while Britt warned that youth gambling addictions could be developing "under parents' roofs without them even knowing it."
  • While similar bans exist in some regions, critics argue they are ineffective, prompting the senators to push for federal action against the "gateway to dangerous habits" threatening children online.
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Political Wire broke the news in New York, United States on Monday, May 18, 2026.
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