Screwfix appoints Incubeta to nail new digital strategy - DecisionMarketing

Screwfix names agency for PPC account

Screwfix has named Incubeta to its Pay per Click (PPC) account for the UK and Ireland, following a competitive multi-stage pitch process. The agency will be responsible for fully handling strategic consultancy and account management. The agency will also be tasked with the development of an AI-driven performance engine to manage the retailer’s SKU’s. As part of those plans, Incubeta will implement its ‘Seamless Shopping AI’ powered feed enhancem…

Screwfix appoints Incubeta to nail new digital strategy - DecisionMarketing

Kingfisher-owned retailer Screwfix, which supplies both trade and DIY customers, has appointed a new agency to transform its digital marketing, following a competitive, multi-stage pitch process handled in-house. Incubeta has been awarded full responsibility for the retailer’s PPC account management and strategic consultancy for the UK and Ireland, as part of Screwfix’s ambitious ecommerce growth strategy. Central to the work will be the develop…