Published 1 hour ago • loading... • Updated 1 hour ago

Saudi, Welcome to Arabia showcases Saudi's growing tourism offering

On Tuesday, September 8, 2026, Saudi, Welcome to Arabia will launch its participation in the inaugural WTM Spotlight Riyadh at the Riyadh Front Exhibition and Conference Centre, connecting global travel buyers with Saudi tourism businesses.
This initiative forms part of the Saudi Tourism Authority's continued efforts to strengthen relationships with international travel partners and expand the reach of the Saudi destination brand globally.
Throughout the three-day event, Saudi, Welcome to Arabia representatives will participate in leadership discussions and media meetings, exploring tourism trends, destination development, and market opportunities while addressing evolving traveller needs.
Abdullah Al Dakhil, spokesperson for the Saudi Tourism Authority, said the event provides an "important opportunity for Saudi to engage directly with the international travel trade on home ground," creating partnerships and deepening market understanding.
Visitors to the booth will discover a diverse portfolio spanning cultural and heritage attractions, coastal destinations, luxury hospitality, and emerging tourism destinations, positioning Saudi as a compelling choice for international travellers.

Insights by Ground AI