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Sanrio Confronts Mattel and Opens His Own Museum: Visitors Will Be Able to Learn About the Story of Each Character
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Image generated in Grok by Merca2.0 Sanrio not only wants to sell adorable characters, now he wants to tell his story. The company behind Hello Kitty has taken a rare step in the entertainment and licensing industry by opening its own museum in Japan, a space that seeks to go beyond consumption to connect with the philosophy that has held the brand for more than six decades. Located in the city of Kai, in Yamanashi Prefecture, the new enclosure …
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