Sales Teams Are Adopting AI Faster than They Can Prove It's Working - Seward Independent

Sales teams are adopting AI faster than they can prove it's working - Seward Independent

Over a 13-month window, ZoomInfo’s data tracking from June 2025 through July 2026 logged 10 sales-department pain points that explicitly tied "measuring and proving ROI (return on investment)" or "tracking ROI and attribution" to an active artificial intelligence initiative. It's a small number in absolute terms, but a specific one: Companies that are naming ROI measurement, not whether to adopt AI tooling, as the open problem.That gap between a…

Sales teams are adopting AI faster than they can prove it's working

ZoomInfo reports sales teams are quickly adopting AI but struggle to prove its ROI. Measurement discipline is key to effective investment and attribution.