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Sainsbury's tech and data chief to steer future of ISBA - DecisionMarketing
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Sainsbury's tech and data chief to steer future of ISBA - DecisionMarketing
ISBA is banking on the tech and data-driven marketing skills of Sainsbury’s chief Mark Given to spearhead its strategy and help its client-side membership navigate the increasingly complex, AI-driven advertising age. Given takes up the role of president with immediate effect and succeeds Cancer Research UK’s executive director of marketing, fundraising and engagement, Pete Markey, who resigned in November due to personal reasons. Given is likely…
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