SafetyCulture Rebrands as Mitti in Frontline Software Push

SafetyCulture rebrands to Mitti as founder targets billions with AI insurance pivot

SafetyCulture founder Luke Anear likes to move fast. As a teenager he would buy cars for $50, or sometimes get them for free, then drive them around in the bush until they wouldn’t go anymore. Call it a need for speed – he even thinks the Hume Highway and other roads should be turned into autobahns if the bar to get a licence were raised.  Which is why it is somewhat ironic that he founded a $2.5bn company built on making workplaces safer. But t…

SafetyCulture rebrands as Mitti in frontline software push

The shift reflects a bid to bundle operations software and insurance for 80,000 organisations as frontline work becomes more data-driven.

SafetyCulture becomes Mitti as it marks Manchester milestone

Global operations platform SafetyCulture has marked 10 years of business in Manchester by rebranding as Mitti. The new identity signals its expansion beyond traditional safety management into an all-in-one operations system for frontline teams. The word Mitti means ‘middle’ – the centre of an operation, where decisions are made and work happens – and the platform connects people on the frontline with those making decisions in the boardroom. Afte…

SafetyCulture rebrands after 22 years as AI comes to the fore

SafetyCulture becomes Mitti, betting AI lead frontline work management - and business insurance - will lead the tech unicorn's comeback.

SafetyCulture unveils new name, features to help Mitti-gate workplace data gaps

Workplace safety platform SafetyCulture has unveiled a new moniker, along with new AI features and a renewed focus on insurance. The post SafetyCulture unveils new name, features to help Mitti-gate workplace data gaps appeared first on SmartCompany.