Safed’s long-standing bond with Durga Puja

Safed’s long-standing bond with Durga Puja

For many who grew up in Bengal, the memory of tearing open a Safed detergent pack to find a surprise coupon is a familiar one, a simple plastic mug, a sturdy bucket, or, for the truly fortunate, a gleaming new bicycle. Beyond the thrill of these small windfalls, the brand itself was a constant fixture, its distinct blue and white packaging, now totally blue with several graphics, a silent participant in household life. Today, as the crisp pre-fe…