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CHOCHILINO Eastman is using AI to screen for greenwashing %

Summary by CHOCHILINO
The sustainability team at specialty chemicals company Eastman has turned to generative AI tools to fine-tune many of its day-to-day processes, including reviews of marketing material and packaging language to make sure they can stand up to greenwashing scrutiny. The “Green Claims” persona has been in use for about six months. Created in response to a growing number of review requests by product and marketing managers in the company’s various li…
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CHOCHILINO broke the news on Thursday, May 7, 2026.
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