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Sandals, Royal Caribbean Seal 50-50 Deal

The equal venture aims to broaden distribution and tap an estimated $2 trillion global vacation market, Royal Caribbean said.

  • On Wednesday, September 23, 2026, Royal Caribbean Group announced a joint venture agreement to acquire a 50% equity stake in Sandals and Beaches Resorts for approximately $3 billion.
  • The 50-50 partnership values the Caribbean-born hospitality brand at roughly $6 billion and establishes shared board governance under CEO Jason Liberty and Executive Chairman Adam Stewart.
  • Royal Caribbean Group secured committed debt financing from Morgan Stanley for the investment, covering a combined portfolio of 20 all-inclusive resorts across 10 Caribbean islands.
  • Existing reservations and operations will continue as usual, though leadership indicated potential future opportunities to connect loyalty programs and integrate cruise vacations with land-based resort stays.
  • Targeting a global vacation market estimated at approximately $2 trillion, the companies aim to broaden distribution while honoring the legacy of late founder Gordon 'Butch' Stewart, who established Sandals over 40 years ago.
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·Jersey City, United States
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Jamaica Gleaner broke the news in Jamaica on Wednesday, September 23, 2026.
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