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Romanians Drink Less and Less Beer. Sales Have Fallen by over 10% in the First Half of the Year
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Last year, Slovenia imported 481,766 hectoliters of beer, most of which, 49 percent, came from Croatia.
Beer is losing its youth. The generation that grew up on lager is leaving, and the new generation is only cautiously finding its way to it.
The bakery company Aryzta sold less in the first half of 2026 and had to accept a decline in profits. The main problem is the important business in Germany, for which "all options" are now being examined.
Even slowly poured into frozen halos and with a foam collar on top, the beer becomes less attractive to Romanian consumers. After an abrupt descent in 2025, in the first half of the year, the sales reached a new historical minimum.
·Bucharest, Romania
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