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Roku raises annual platform revenue forecast, shares climb

Advertising revenue rose 27% and subscription revenue climbed 30% as Roku beat earnings estimates and lifted its full-year outlook.

  • On Thursday, Roku reported first-quarter 2026 net revenue of $1.25 billion, up 22% year-over-year, with net income of $86 million, a significant shift from prior losses.
  • Advertising revenue rose 27% to $613 million, while subscription revenue climbed 30% to $519 million, driven by deepened partnerships with demand-side platforms and premium subscription focus.
  • Worldwide streaming hours reached 38.7 billion, up 8% year-over-year, while the platform surpassed 100 million streaming households and generated record free cash flow of $538.8 million.
  • Raising its full-year 2026 outlook, Roku now projects total net revenue of $5.5 billion and adjusted EBITDA of $675 million, up from prior guidance of $635 million.
  • The CW Network deal will bring programming to The Roku Channel starting this fall, while the firm targets approximately $600 billion in annual ad spend as generative AI reduces video production complexity.
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Reuters broke the news in United Kingdom on Thursday, April 30, 2026.
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