Roku raises annual platform revenue forecast, shares climb
Advertising revenue rose 27% and subscription revenue climbed 30% as Roku beat earnings estimates and lifted its full-year outlook.
- On Thursday, Roku reported first-quarter 2026 net revenue of $1.25 billion, up 22% year-over-year, with net income of $86 million, a significant shift from prior losses.
- Advertising revenue rose 27% to $613 million, while subscription revenue climbed 30% to $519 million, driven by deepened partnerships with demand-side platforms and premium subscription focus.
- Worldwide streaming hours reached 38.7 billion, up 8% year-over-year, while the platform surpassed 100 million streaming households and generated record free cash flow of $538.8 million.
- Raising its full-year 2026 outlook, Roku now projects total net revenue of $5.5 billion and adjusted EBITDA of $675 million, up from prior guidance of $635 million.
- The CW Network deal will bring programming to The Roku Channel starting this fall, while the firm targets approximately $600 billion in annual ad spend as generative AI reduces video production complexity.
14 Articles
14 Articles
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Roku posted strong first-quarter results paced by a 27% rise in advertising revenue.
Roku posted strong first-quarter results paced by a 27% rise in advertising revenue. Starting in the quarter, the streaming provider began breaking out ad revenue as a category within overall platform revenue. Ad revenue totaled $612.7 million. Revenue hit $1.25 billion, up 22% and a bit better than Wall Street analysts’ consensus estimate. Earnings per […]
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