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Roku Launches Its First OLED TVs, Available Now Starting at $999
Roku’s new Pro Series OLED models add a 144Hz flagship option and aim to bring OLED pricing below many rivals.
- On Tuesday, September 1, 2026, Roku released its first OLED televisions, the Roku Pro Series OLED, starting at $999 for the 55-inch model exclusively on Amazon.
- Roku, previously known for streaming software and affordable QLED hardware, is diversifying its lineup by entering the OLED market with two new models blending user-friendly interface with advanced display technology.
- The standard Pro Series features a 4K 120Hz panel with Dolby Vision and Roku Smart Picture Max, while the premium LX model upgrades to 144Hz refresh rate for enhanced performance.
- Starting at $1,299, the LX variant arrives October 22, 2026, offering a rechargeable Voice Remote Pro and pricing that undercuts established rivals like LG and Samsung.
- By leveraging its simplified software platform, Roku aims to make OLED technology more accessible to mainstream consumers, competing directly against higher-priced flagship displays from established TV manufacturers.
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11 Articles
Roku Launches Its First OLED TVs, With Prices Starting at $999
Roku Inc. introduced its first self-branded smart TVs with organic light emitting diode, or OLED, display technology, which will lend the new models greater contrast and punchier black levels than previous first-party Roku TVs.
·New York, United States
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Bias Distribution
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50% Center
L 50%
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