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Roger Bennett is a man of the people: Men in Blazers' secret to World Cup success
Roger Bennett built a fan-first network that helped Men in Blazers draw larger audiences and deepen U.S. soccer interest, the company said.
- Roger Bennett, founder and CEO of the Men in Blazers Media Network, is driving soccer growth in the United States by leveraging the 2026 World Cup's momentum to increase sport accessibility and engagement.
- Growing up in Liverpool, England, Bennett was fascinated by Ferris Bueller. He applies that entertainment philosophy to soccer, saying, "Americans love a circus," to engage viewers beyond traditional sports analysis.
- The network hosted "Match Day Live" shows mirroring college game-day broadcasts. These events, alongside podcast and streaming coverage, engaged audiences during the World Cup, marking what Bennett called "a real milestone for us."
- Prioritizing direct audience interaction, Bennett's team reads letters and responds to comments to build community. This fan-first strategy expanded the network's reach significantly throughout the tournament.
- Bennett continues treating soccer as entertainment spectacle, building a permanent home for fans in the United States. He aims to maintain this momentum, ensuring the sport remains a cultural fixture long-term.
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24 Articles
24 Articles
Montana Standard+23 Reposted by 23 other sources
Roger Bennett is a man of the people: Men in Blazers' secret to World Cup success
Roger Bennett, inspired by Ferris Bueller, founded Men in Blazers Media Network, growing it from a single podcast to a major soccer media company with over 100 employees covering global football leagues and events.
Coverage Details
Total News Sources24
Leaning Left3Leaning Right0Center21Last UpdatedBias Distribution87% Center
Bias Distribution
- 87% of the sources are Center
87% Center
13%
C 87%
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