Robert Kraft's Blue Square Alliance Against Hate to air Super Bowl ad

Robert Kraft's Blue Square Alliance Against Hate to air Super Bowl ad

This year, the organization’s campaign is focused on addressing hate and antisemitism growing disproportionately among young people in America.

Robert Kraft’s new Super Bowl ad about antisemitism already feels dated

New England Patriots owner Robert Kraft will be taking on more than just the Seattle Seahawks on Sunday night’s Super Bowl. A new ad from Kraft’s Blue Square Alliance Against Antisemitism (formerly the Foundation to Combat Anti-Semitism) will beam to millions of homes, part of his years-long, multi-million dollar initiative to combat the Oldest Hatred. The campaign has given us two previous Super Bowl spots: one in which Martin Luther King Jr.’s…

Group founded by Robert Kraft to debut new Super Bowl ad to stand up to antisemitism and hate

A group founded by New England Patriots owner Robert Kraft is set to premiere a new ad during Super Bowl LX urging Americans to stand up to antisemitism and hate of all kinds.

Blue Square Alliance Puts The Focus Back on Antisemitism at Super Bowl 60

The 30-second spot explicitly calls out antisemitism after broadening its message to stop “all hate” last year.

Robert Kraft’s latest Super Bowl ad targets antisemitic bullying

For New England Patriots owner Robert Kraft, Sunday’s Super Bowl is about more than his team’s 12th chance at the title. It’s also a national platform for his latest 30-second ad aimed at tackling antisemitism, with more than 100 millions viewers set to tune in. Titled “Sticky Note,” the commercial features a Jewish student who is bullied in the halls of his school. As he takes off his backpack, he sees a sticky note reading “dirty Jew” was plac…

Robert Kraft on new Super Bowl ad: You're not born with hate, it's learned

Robert Kraft, Kraft Group chairman and CEO, joins 'Squawk Box' to discuss the new Super Bowl ad combating the rise in hate crimes, addressing antisemitism in the U.S., his thoughts on the New England Patriots team this year, the business of football, and more.