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Robbie Williams named Port Vale FC’s official front-of-shirt partner and Foundation Ambassador
The pop star will promote the club’s charity work and wear his RW mark on shirts for the 2026/27 and 2027/28 seasons.
- Global music icon Robbie Williams signed a two-year partnership with Port Vale Football Club on Saturday, becoming a Foundation Ambassador with his distinctive "RW" mark featuring on home and away shirts.
- Raised in Stoke-on-Trent as a lifelong supporter, Williams previously staged a homecoming concert at Vale Park in 2022 and credits chair Carol Shanahan's leadership for his return to the club.
- The partnership aligns with the Port Vale Foundation's new three-year "One Vale" strategy, supporting health, education, and community inclusion, with Williams using his platform to promote these charitable projects.
- Port Vale Chief Executive Officer Matt Hancock said the partnership means a "huge amount" to the club, with fans purchasing the new 2026/27 kits featuring the "RW" emblem starting Saturday, June 13.
- As the first of several planned Foundation ambassadors, Williams will help ensure the charity reaches those who need it most, with additional ambassador names to be announced shortly.
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13 Articles
13 Articles
Evening Standard+2 Reposted by 2 other sources
Robbie Williams: It is ‘incredible’ to sponsor shirts for hometown football club
Williams will also become an ambassador of the charitable foundation for Port Vale FC.
·London, United Kingdom
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Irish NewsReposted by 
Gazette-News
Gazette-NewsLet me sponsor you – Robbie Williams to adorn Port Vale shirt for two seasons
The singer and lifelong supporter will also become an ambassador for the Valiants’ charitable foundation.
·Northern Ireland, United Kingdom
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Pop Icon Robbie Williams Becomes Shirt Sponsor for Cherished EFL...
ROBBIE WILLIAMS has been named as the new shirt partner for his beloved Port Vale FC. The Angels singer is a life-long supporter of the club and last night they... #football, #sport, #efl, #leagueone, #robbiewilliams, #leaguetwo, #flyingeze
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Leaning Left3Leaning Right0Center3Last UpdatedBias Distribution50% Left, 50% Center
Bias Distribution
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50% Center
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