Published 10 days ago • loading... • Updated 10 days ago
Robbie Williams named Port Vale FC’s official front-of-shirt partner and Foundation Ambassador
The pop star will promote the club’s charity work and wear his RW mark on shirts for the 2026/27 and 2027/28 seasons.
Global music icon Robbie Williams signed a two-year partnership with Port Vale Football Club on Saturday, becoming a Foundation Ambassador with his distinctive "RW" mark featuring on home and away shirts.
Raised in Stoke-on-Trent as a lifelong supporter, Williams previously staged a homecoming concert at Vale Park in 2022 and credits chair Carol Shanahan's leadership for his return to the club.
The partnership aligns with the Port Vale Foundation's new three-year "One Vale" strategy, supporting health, education, and community inclusion, with Williams using his platform to promote these charitable projects.
Port Vale Chief Executive Officer Matt Hancock said the partnership means a "huge amount" to the club, with fans purchasing the new 2026/27 kits featuring the "RW" emblem starting Saturday, June 13.
As the first of several planned Foundation ambassadors, Williams will help ensure the charity reaches those who need it most, with additional ambassador names to be announced shortly.