Rivian R2 Finally Arrives: How the $45,000 EV SUV Tests the Company’s Survival

Rivian is betting its future on the R2. Here's the clearest launch road map for the new electric SUV.

Rivian's R2 is a make-or-break product.RivianRivian's all-important R2 electric SUV launched on June 9.BI spoke with early-adopting customers to get a clear picture of the car's expected rollout.The SUV could help Rivian transform from a punchy EV startup to a volume-selling car brand.Rivian's future may ride on a five-seat SUV with animatronic-looking headlights.The R2 — Rivian's new midsize SUV that launched to customers on June 9 — hits the s…

Rivian R2 Finally Arrives: How the $45,000 EV SUV Tests the Company’s Survival

Rivian has reached a decisive moment. After years of promises and production struggles with its larger R1 trucks and SUVs, the company begins customer deliveries of the R2 this month. The midsize electric SUV carries lower prices, sharper performance targets and the weight of the automaker’s future. Orders opened June 9 with invitations sent to reservation holders. The first vehicles available come as the Performance trim bundled with a Launch P…