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River Public Affairs Group Partners with Broadcast Influencers to Amplify Advocacy Efforts
River Public Affairs Group uses affinity marketing with trusted broadcasters to boost advocacy, with campaigns achieving up to 30% higher conversion rates, HubSpot data shows.
- On October 1, 2025, River Public Affairs Group introduced AffinityCampaigns, a program designed to harness the influence of prominent broadcast personalities.
- The initiative arose from the rise of social media and influencers, with 70% of young adults trusting influencers over traditional media according to 2023 polls.
- AffinityCampaigns connects clients to target audiences via relatable talk show and podcast hosts who build authenticity and emotional engagement.
- HubSpot research shows affinity marketing can increase conversion rates by up to 30%, while Nielsen reports 92% of consumers trust friends and family over advertising.
- The initiative implies a shift toward interpersonal trust in advocacy, aiming to enhance public engagement through trusted voices rather than standard advertising.
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21 Articles
21 Articles
River Public Affairs Group Partners with Broadcast Influencers to Amplify Advocacy Efforts
WASHINGTON, Oct. 1, 2025 /PRNewswire/ -- As the tech revolution opens up new frontiers for public relations and marketing strategy, River Public Affairs Group has announced a new initiative, AffinityCampaigns, that leverages influential broadcast voices across popular talk shows and podcasts. The new venture, spearheaded by public affairs strategist David Spady, aims to harness the power of affinity marketing to energize audiences for advocacy c…
·New York, United States
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Total News Sources21
Leaning Left2Leaning Right2Center7Last UpdatedBias Distribution64% Center
Bias Distribution
- 64% of the sources are Center
64% Center
L 18%
C 64%
R 18%
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