Excel Entertainment Turns 25: Farhan Akhtar, Ritesh Sidhwani Announce Excel Origins to Back Filmmakers Under 30
The initiative will scout emerging directors, writers and actors and give them creative backing as the company marks its 25th anniversary.
- On Monday, Excel Entertainment co-founders Farhan Akhtar and Ritesh Sidhwani launched "Excel Origins" to discover and back Indian filmmakers under 30, marking the production house's 25th anniversary.
- Akhtar and Sidhwani founded Excel Entertainment 25 years ago, debuting with the 2001 film "Dil Chahta Hai," which established the company's commitment to risk-taking and backing fresh voices.
- The new banner scouts emerging writers, directors, and actors, offering creative latitude for original material to build an ongoing supply line of new talent shaping Excel's output over coming years.
- Replicating the success of early hits like "Zindagi Na Milegi Dobara" and "Gully Boy," Excel Entertainment frames the initiative as a strategic bet on unproven talent amid industry reliance on established names.
- Investing in "where cinema goes next," the founders extend their original founding philosophy to emerging Indian artists, believing new voices and different storytelling will find an audience.
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14 Articles
Farhan Akhtar, Ritesh Sidhwani launch Excel Origins to support new filmmakers
Actor-director-producer Farhan Akhtar and Ritesh Sidhwani have launched "Excel Origins", a new initiative dedicated to discovering, developing and backing the next generation of Indian filmmakers under 30 as their production house Excel Entertainment has completed 25 years.
‘Dil Chahta Hai’ Director Farhan Akhtar Launches Initiative With Ritesh Sidhwani to Back Next-Gen Filmmakers | 🎥 LatestLY
The makers of the cult classic 'Dil Chahta Hai' -- Farhan Akhtar and Rithesh Sidhwani -- on Monday announced that their production house was launching an initiative to discover and back the next generation of filmmakers. The announcement came on a day their iconic film completed a glorious 25 years. 🎥 ‘Dil Chahta Hai’ Director Farhan Akhtar Launches Initiative With Ritesh Sidhwani to Back Next-Gen Filmmakers.
Excel Entertainment turns 26. Farhan Akhtar, Ritesh Sidhwani launch initiative for young talent
'We were 26 years old, we didn’t have all the scars, but we had an idea we believed in, the courage to take risks and the tenacity to make it happen,' the statement by Excel Entertainment read.
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