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German Retail Sales Rise 2.7% in 2025 as Online Channels Lead Growth

Retail turnover in Germany increased by 2.7% in real terms in 2025 compared with the previous year.The post German retail sales rise 2.7% in 2025 as online channels lead growth appeared first on Retail Insight Network.

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At the end of a difficult year, the German retail trade has a positive balance - despite the economic crisis. Sales in the Christmas business have also increased according to initial estimates.

Lean Right

At the end of a difficult year, the German retail trade can show a positive balance – despite the economic crisis. Sales in the Christmas business should also have increased.

·Düsseldorf, Germany
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According to provisional results of the Federal Statistical Office (Destatis), the retail trade in Germany generated 2.7% in real terms (adjusted for prices) and 3.8% in nominal terms (not adjusted for prices) more sales than in 2024. The first real annual result is thus 0.3 percentage points above the estimate published on 7 January 2026. After a marked increase in real sales in the retail trade in the first half of 2025 compared to the same pe…

At the end of a difficult year, the German retail trade has a positive balance - despite the economic crisis. Sales in the Christmas business have also increased according to initial estimates.

In real terms, retail sales in Germany increased by 2.7 percent in 2025 and by 3.8 percent in nominal terms compared to 2024. The first real annual result is thus 0.3 percentage points higher than the estimate published on 7 January, according to provisional results published by the Federal Statistical Office (Destatis) on Monday. After real sales growth in the retail sector had increased significantly in the first half of 2025 compared to the s…

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destatis.de broke the news in on Monday, February 2, 2026.
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