Apple plans engineering-focused overhaul under Ternus, Bloomberg News reports
Bloomberg says Ternus is pushing Apple to ship products more often, cut management layers and trim costs as the company faces slower growth.
- Apple CEO John Ternus announced plans to overhaul the company, aiming to accelerate product development, broaden its range of devices, and create a leaner organization with greater engineering focus, Bloomberg News reported on Tuesday.
- Ternus has long advocated for a leaner organization, arguing that the "company should be accomplishing more with fewer employees" while seeking to reduce organizational bloat and eliminate middle-management positions.
- Managers report a "hectic" environment as teams are pushed to deliver products faster, with Apple dismissing engineering program managers in the past two weeks to reduce layers between engineers and executives.
- One proposal involves relying less on traditional spring and fall release cycles to introduce devices throughout the year, as Ternus said the company must become "more experimental" to remain competitive.
- Revenue growth in services is a priority alongside Eddy Cue and CFO Kevan Parekh, though analyst Mark Gurman cautioned that these changes will be challenging and could take years to achieve.
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John Ternus wants to start making changes in Apple. New CEO wants a more efficient company and will be analyzing strategies for cost reduction.
Watch Apple's New CEO Starts to Reshape the Company
Apple Inc. Chief Executive Officer John Ternus is already moving to overhaul the company so it can accelerate product development and be a leaner organization. Early ideas include cutting some middle-management jobs and focusing more on engineering. Bloomberg's Ed Ludlow reports.
Apple’s new CEO could change when it launches phones and laptops
John Ternus, Apple's new CEO, wants Apple to launch products more often than its usual splashy moments in the fall and the spring, according to a Bloomberg report detailing some of Ternus's initial plans for the company. Apple regularly holds iPhone launch events in September and often announces products later in the year and in […]
Apple Planning to Launch Products Faster and More Often
Apple CEO John Ternus is undertaking efforts to restructure the company to accelerate product development and introduce new products more frequently, according to Bloomberg's Mark Gurman. Ternus apparently wants Apple to "broaden its range of devices and create a leaner organization with a greater focus on engineering." One proposal under consideration is to rely less on Apple's traditional spring and fall product release cycles, and introduce …
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