Red Bull Spent £1.3bn on Athletes Like Stokes, Verstappen and Neymar in 2025
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6 Articles
Red Bull spent £1.3bn on athletes like Stokes, Verstappen and Neymar in 2025
Red Bull spent £1.3bn on athletes like Ben Stokes marketing its energy drinks last year as the firm reported a jump in sponsorship costs. Red Bull GmbH, the Austrian conglomerate behind the wing-giving libation, saw its net income rise by 12 per cent in 2025 to over £1.6bn, according to an annual report filed with [...]
Red Bull Sponsorship Surge Yields Best Profit Growth in Years
Red Bull GmbH achieved its best annual growth since the pandemic after the Austrian company boosted spending on athletes marketing its energy drinks to more than €1.5 billion ($1.7 billion) for the first time.
According to the company's annual financial statements, which were published on Wednesday, Red Bull's net profit rose by 12% in 2025 to 1.9 billion euros. In the same period, sponsorship spending increased by 22%, while payments to athletes and sports teams now account for almost half of the company's total marketing budget. Red Bull is a private company and has been implementing a zero-debt policy for years. As a result, the available data on i…
Energy drink company Red Bull's net profit rose 12 percent to 1.94 billion euros in 2025, the strongest annual growth since the pandemic, Bloomberg News reports, citing the company's annual report.
A continued strong appetite for energy drinks is evident at Austrian giant Red Bull, among others. The company is showing the strongest annual growth for 2025 since the outbreak of the pandemic, according to the company's annual report. The company's net profit amounted to 1.9 billion euros, equivalent to just over 21 billion Swedish kronor. Red Bull, which sponsors a number of sports clubs and sporting events, is also reporting a sharp increase…
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