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WWE & Disney Discussing 'Special Events' for 2027
Mark Shapiro said the companies are targeting families and expects sponsorship and advertising revenue to finish 20% higher this year.
- TKO President and COO Mark Shapiro revealed on Tuesday that WWE and The Walt Disney Company are discussing potential special events for 2027, aiming to target their shared family audience.
- These discussions coincide with the second year of a five-year domestic media rights agreement, where Disney-owned ESPN holds exclusive United States rights to WWE premium live events on ESPN Unlimited.
- Speaking Tuesday at the Goldman Sachs Communacopia + Technology Conference, Shapiro addressed sponsorship and advertising revenue decline, attributing it to international scheduling while projecting a 20% increase by year's end.
- Explaining the strategy to reach families, Shapiro said, "Frankly, I'm excited about 2027," noting his work with the Walt Disney Company to merge both brands' audiences.
- Shapiro suggested PPVs viewership could rise now that YouTube subscribers can access ESPN Unlimited through existing subscriptions, expanding reach for premium live events.
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WWE having talks with Disney about special events for 2027
While speaking at the Goldman Sachs Conference, TKO COO Mark Shapiro commented on WWE’s relationship with The Walt Disney Company, … The post WWE having talks with Disney about special events for 2027 appeared first on NoDQ.com: WWE and AEW Coverage.
Coverage Details
Total News Sources12
Leaning Left0Leaning Right1Center4Last UpdatedBias Distribution80% Center
Bias Distribution
- 80% of the sources are Center
80% Center
C 80%
R 20%
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