The Range Rover SV Pearl Luster one-off at Pebble Beach shows how the SV Bespoke program is moving from simple personalization to ultra-luxury, story-led SUV commissions.
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In Monterey, some SUVs are not even really cars anymore. These are business cards that we will never see in a showroom. And for those, the price is no longer quite the subject. The new ultra-luxury Range Rover presented on the California coast is built in a single copy. It is reserved for a few guests of the brand. Behind this unmistakable showcar, it is the entire strategy of Range Rover that approaches that of a Rolls-Royce. In the summer of 2…