Range Rover Electric: JLR Launches Its First Fully Electric Luxury ...
- Automotive giant Jaguar Land Rover unveiled the Range Rover Electric on Wednesday, its first fully electric model, manufactured at the production facility in Solihull, West Midlands.
- Supporting this shift, 9,000 employees in Solihull were upskilled for electrification and 1,500 staff trained across the West Midlands, while the Electric Propulsion Manufacturing Centre in Wolverhampton now produces battery packs.
- Martin Limpert, managing director of Range Rover, called the model the result of a decade of "considered engineering," and vehicle engineering director Becker stated the SUV is designed for "effortless comfort and refinement."
- Restructuring efforts follow a cyber attack that disrupted production last year; the launch occurs as Coventry-based JLR navigates falling profits and a reduction of fewer than 300 roles.
- New product launches should leave JLR in good shape, the firm stated, though acknowledging ongoing geopolitical, inflationary, and regulatory challenges facing the automotive industry.
66 Articles
66 Articles
Rather than creating a radical, standalone electric vehicle silhouette to advertise its zero emissions, Jaguar Land Rover has opted for “inconspicuous luxury”, keeping the Range Rover Electric visually indistinguishable from its fossil-fuelled counterparts, save for a slightly revised front grille, aerodynamically optimised wheels and a specially designed underbody fairing that reduces the drag coefficient by 0.01. With a starting price of €180,…
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I think automakers are finally getting the memo. Rather than try to reinvent the wheel with its new electric vehicle, Range Rover just made one that looks nearly identical to its lineup of gas-powered SUVs. They didn't try to pass off some sleek, spaceship-looking pod as a Range Rover. Sometimes familiar designs are the way […]
Range Rover's first luxury electric SUV costs $140,000 and delivers V8 power
The Range Rover Electric is now on sale with prices starting at about $140,000. It’s expensive, but the electric SUV is “the most accomplished Range Rover ever,” offering a quieter, more refined drive. more…
Range Rover Electric enters electric era without forgetting roots
One of the most significant chapters in the history of the Range Rover begins with the unveiling of its first all-electric model. More than half a century after the birth of the original luxury SUV, the British brand is entering the electric era, whilst striving to preserve the elements that made the Range Rover what […]
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