Range Rover Electric: JLR Launches Its First Fully Electric Luxury ...
JLR said the launch follows a year-long delay and includes new battery lines plus training for about 10,500 workers.
- Automotive giant Jaguar Land Rover unveiled the Range Rover Electric, its first fully electric model, being manufactured at the production facility in Solihull, West Midlands.
- Supporting this shift, 9,000 employees in Solihull were upskilled for electrification and 1,500 staff trained across the West Midlands, while the Electric Propulsion Manufacturing Centre in Wolverhampton now produces battery packs.
- Martin Limpert, managing director of Range Rover, called the model the result of a decade of "considered engineering," while vehicle engineering director Becker stated the SUV is designed for "effortless comfort and refinement."
- The launch occurs as the Coventry-based JLR navigates falling profits and restructuring, with fewer than 300 roles eliminated following a cyber attack that disrupted production last year.
- While acknowledging ongoing geopolitical, inflationary, and regulatory challenges, the firm stated new product launches should leave JLR in good shape navigating the evolving automotive industry landscape.
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22 Articles
With 900-point live diagnostics, the factory knows before the customer if there is a problem with the Range Rover Electric.
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