In the heart of Morocco Mall in Casablanca, global sports brand PUMA brought the country of Morocco together through a 120-person flashmob led by Moroccan singer and artist Karima Gouit, creating a moment that reflected the energy, pride and spirit of the nation. Bringing together football fans, media, creators and members of the local community, the surprise activation transformed one of the country’s busiest shopping destinations into a celebr…
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