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Pulse Advertising: Gen Z rejects traditional advertising
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Pulse Advertising: Gen Z rejects traditional advertising
Social media agency Pulse Advertising has observed that audiences, especially Gen Z, are increasingly favouring “authentic, human-led communication and trust signals”. It notes that the creator founded brands such as Rare Beauty and Rhode, which are continuing to grow rapidly. Pulse Advertising has published its findings on how brands can communicate with audiences in 2026, arguing that brands should move away from “top-down broadcast models” an…
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