Publicis Pulls Out of Coca-Cola Global Media Pitch After PepsiCo Win
8 Articles
8 Articles
The French group becomes a leading global partner for the media management of PepsiCo, taking over from Omd. At the centre of the new model "One PepsiCo" AI, data, identity and technology. The decision also has repercussions on the global average race of Coca-Cola PepsiCo chooses Publicis Groupe for the global management of its media. The decision, confirmed by the company to... The article PepsiCo chooses Publicis for the global average: the de…
Publicis lands PepsiCo’s US$1.7bn global media account; to build AI-led ‘One PepsiCo’ model
Publicis Groupe has reportedly been appointed PepsiCo’s exclusive lead global media partner, taking on an expanded remit covering the food and beverage major’s media operations worldwide. According to media reports, Publicis will replace Omnicom’s OMD across key markets, ending a relationship that has lasted more than two decades. The global media account is estimated at around US$1.7 billion, making the win one of the most significant pieces of…
The French advertising holding publicis has succeeded in a real coup. The group takes over the worldwide mediaetat of Pepsico - without a classic pitch.
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