US EditionProSiebenSat.1 sells esome and Kairion to Pivotum Capital
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4 Articles
ProSiebenSat1. separates itself from two companies, Heidelberger Druckmaschinen mixes in the drone market and Goldbeck wants to build data centers: The M&A deals of the week in the FINANCE review. ProSiebenSat.1 sells AdTech division The portfolio focus at ProSiebenSat1. is in full swing. Bavaria in Italian hands sell the connected TV marketing company Esome and the retail media company Kairion to the private equity company Pivotum Capital. The …
Focus on the essentials: ProSiebenSat.1 separates itself from the CTV marketer Esome and the retail media marketer Kairion. The buyer is the investment company Pivotum Capital. The TV Group wants to focus on the entertainment core business and the marketing of its own content. The sale of the specialists for connected TV and retail media is to take place in April. The participating companies do not mention a purchase price. ProSiebenSat.1 had bo…
ProSiebenSat.1 sells esome and Kairion to Pivotum Capital
ProSiebenSat.1 is divesting its connected TV advertising unit esome and retail media specialist Kairion to Pivotum Capital, as the German broadcaster continues to streamline its portfolio and sharpen its focus on core entertainment operations. The transaction is expected to close in April; financial details were not disclosed. The sale forms part of ProSiebenSat.1’s strategy to concentrate on its entertainment business and the monetisation of it…
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