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Prompt like a director: 4 steps for creating better AI comms videos

The key to great output is smart input. Lights, camera — AI? The difference between your standard AI video and one that makes an impact requires thinking like a maker of movie magic. During the pre-conference workshops at Ragan’s AI Horizons Conference in Fort Lauderdale yesterday, Stephanie Nivinskus, CEO of SizzleForce Marketing, told the audience that comms pros need to put themselves in a film director’s shoes to ensure they’re prompting AI …
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Ragan Communications broke the news in on Tuesday, February 3, 2026.
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