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Project B Adds Russell Westbrook as Co-Founder
- On Wednesday, recently retired NBA superstar Russell Westbrook joined Project B as a co-founder and Chief Strategy Officer, holding an equity stake in the upstart basketball league.
- Project B plans to launch a global five-on-five basketball circuit in early 2027, featuring men's and women's leagues that give players equity, decision-making power, and ownership roles in the organization.
- Alana Beard, Project B co-founder and Chief Basketball Officer, called Westbrook "one of the most accomplished players of his generation," while the league has signed WNBA stars including Sparks forward Nneka Ogwumike, New York Liberty player Jonquel Jones, and Phoenix Mercury player Alyssa Thomas.
- Westbrook will shape the league's basketball strategy, long-term vision, and partnerships following his 18-year NBA career, stating, "At every step of my career, what was most valuable to me was making sure everyone had a seat at the table."
- The league's teams feature 11-player rosters competing across Europe, Asia, and the Americas, with games streaming on YouTube; a league spokesperson told USA TODAY Sports player salaries will be "higher than anything you've ever seen in women's sports.
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·London, United Kingdom
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Associated Press News+8 Reposted by 8 other sources
Russell Westbrook joins upstart basketball league Project B as co-founder and chief strategy officer
Russell Westbrook is joining Project B as a co-founder and chief strategy officer. The former NBA MVP announced his retirement last month and now holds an ownership stake in the league.
·New York, United States
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Russell Westbrook Joins Project B as Co-Founder and Chief Strategy Officer
Project B has named former NBA MVP Russell Westbrook as Co-Founder and Chief Strategy Officer, giving the recently retired basketball... The post Russell Westbrook Joins Project B as Co-Founder and Chief Strategy Officer appeared first on citybiz.
Russell Westbrook Announced as Co-Founder and Chief Strategy Officer of Project B
·Crystal River, United States
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NBA – Three weeks after announcing his retirement, Russell Westbrook is already entering his second career. The 2017 MVP joins Project B as co-founder, shareholder and director of the strategy. [...]
Coverage Details
Total News Sources17
Leaning Left5Leaning Right2Center6Last UpdatedBias Distribution46% Center
Bias Distribution
- 46% of the sources are Center
46% Center
L 39%
C 46%
15%
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