Programmatic outdoor set to soar as confidence grows - DecisionMarketing

Programmatic outdoor set to soar as confidence grows - DecisionMarketing

UK marketers are forecasting an average 41% increase in programmatic digital out of home advertising spend over the next 18 months, notably higher than the 32% growth projected in 2024, pointing to accelerating momentum as advertiser confidence matures. That is according to a new report by global digital out of home supply-side platform VIOOH, which reveals the budget funding this growth is increasingly coming from within the wider digital ecosy…

UK programmatic DOOH investment forecast to rise by 41% as channel becomes core part of omnichannel planning – Marketing Communication News

Among recent buyers of programmatic digital out-of-home (pDOOH) in the UK, the channel featured in 34% of campaigns in the past 18 months, up from 31% in 2024, with marketers expecting this to reach 47% over the next 18 months. UK marketers forecast a 41% increase in pDOOH investment over the next 18 months, up from the 32% growth projected in 2024. Of UK marketers who expect to increase investment in the channel, 96% expect to reallocate budget

UK Programmatic DOOH Spend to Rise 41% as it Becomes Core to Omnichannel Planning

Today, (19th March, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (pDOOH) market.  The UK findings show that pDOOH is firmly established as a mainstream channel within the UK's digital [...] The post UK Programmatic DOOH Spend to Rise 41% as it Becomes Core to Omnichannel Planning appeared first on ExchangeWire.com.