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Procter & Gamble Backs New Soap Opera Consisting Entirely of Micro-Episodes

Summary by Variety
Procter & Gamble’s newest soap opera doesn’t look anything like the sudsy dramas it has produced in the past. The consumer-products giant behind household staples like Tide, Crest and Pampers has been entwined with daytime serials for nearly a century, helping to produce radio dramas like “The Guiding Light”; daytime TV mainstays including “As the […]

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Variety broke the news in Los Angeles, United States on Wednesday, December 10, 2025.
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