Amazon Prime Video to Invest $2 Bn in Latin America Productions
Prime Video said the plan includes doubling local originals by 2030 and expanding live sports, digital stores and training across the region.
- Prime Video announced a landmark investment of more than $2 billion in Latin America during a Mexico City showcase, targeting growth in original programming and sports content between 2027 and 2030.
- Targeting the world's second fastest-growing streaming region, the company seeks to double original local programming and expand digital stores across Brazil, Argentina, Colombia, and Chile to compete with Netflix.
- The company plans more than 25 new titles in 2027 alongside expanded NBA and Brazilian football coverage, plus a flagship four-year deal for 38 Mexico National Team home matches starting in Sept.
- Beyond screen content, the streamer is investing in creative infrastructure through initiatives at the SAE Institute while adding six new territories to its service footprint.
- Executives Javiera Balmaceda, head of international originals, Kelly Day, VP of International, and Tomás Tejero, regional lead, emphasized that this strategy focuses on diverse storytelling to make local content universally appealing.
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Amazon to invest $2 billion in Latin American Prime Video through 2030
Amazon will invest two billion dollars in Latin American productions through 2030. This significant investment aims to harness the region's extraordinary talent and audiences. The company plans to double original productions from key Latin American countries. Twenty-five new titles will premiere in 2027 and another twenty-five in 2028. This move follows Netflix's own expansion of original Latin American content.
By Erick E. Beltran, CNN en Español Prime Video announced more than 25 new original productions in Latin America, with an investment of US$ 2 billion that will go to content in the region between 2027 and 2030.The streaming platform held an event in which it highlighted the successes achieved in recent years, as well as the productions that will arrive soon and that will be developed in different countries of Latin America.During the event, Kell…
Mexico. Amazon announced Thursday that it will invest $2 billion between 2026 and 2030 in Latin American productions for its Prime Video streaming service. The company presented the catalogue of its upcoming premieres at a press event in Mexico City. “What is happening in Latin America right now is extraordinary: talent, stories and audiences,” said Kelly Day, International Vice President of Prime Video. “Today we are responding to that energy w…
Prime Video Unveils Landmark $2 Billion-Plus Investment in Latin American Entertainment
Prime Video has unveiled a landmark $2 billion-plus investment plan in Latin American entertainment spanning 2027 to 2030 in a concerted bid to increase viewership and engagement. The move comes in what is considered the second fastest growing region for streaming in the world, with Netflix the clear frontrunner. At an inaugural showcase event in […]
Live sports broadcasts are featured in Amazon Prime Video, due to audience growth and broken records in Latin America in recent years. The company celebrated the results and announced a record investment plan in the region of two billion dollars (about R$ 10.4 billion in the current quote) for the period between 2027 and 2030. In an event held in Mexico City on Thursday, Amazon announced that, so far in 2026, more than 20 million homes have atte…
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