Penneys Launches New Activewear Brand for Autumn/winter Season

Penneys launches new activewear brand for autumn/winter season

The new range is the first to launch under the Primark Form name

Primark launches new activewear sub-brand

Primark has launched a new sub-label, Primark Form, which builds upon its current activewear offering. It aims to challenge the perception that high performance and stylish activewear costs more. The first collection to launch under the Primark Form brand will be Primark’s autumn/winter collection. To support the launch, the retailer has unveiled an integrated marketing...

Primark launches activewear sub-brand

The autumn/winter collection is the first to launch under the Primark Form name and builds on the retailer’s biggest-ever activewear range, which launched Primark has launched a performance-led activewear sub-brand, called Primark Form, across womenswear, menswear and childrenswear.