Previous Game Pass Strategy Sent Xbox Into 'Freefall,' CEO Asha Sharma Reportedly Tells Staff
Asha Sharma said Xbox has reset Game Pass after an eight-month decline and expects growth to continue as Microsoft reinvests in the business.
10 Articles
10 Articles
Previous Game Pass Strategy Sent Xbox Into 'Freefall,' CEO Asha Sharma Reportedly Tells Staff
It's no secret that Xbox has had a rough time in 2026. With nearly 2,000 staff cut as part of sweeping layoffs and studio closures, Microsoft's gaming business is in the middle of one of the most significant restructures in video game history. But what led Xbox to this point? According to CEO Asha Sharma, Game Pass played a key role.
Asha Sharma, the Xbox CEO, recently spoke with employees at an internal meeting. The manager revealed that Microsoft's video game division has already passed the "free fall" phase. Sharma took the opportunity to make a situation and said that the brand has grown again thanks to its own games. Read more
Xbox CEO Says the Tide Is Turning – Positive Sentiment Has Risen 30% in a Year
Asha Sharma says Xbox was in “free fall” before its major 2026 restructuring, but the company is now beginning to move back toward profitability. According to the CEO, positive sentiment surrounding the brand has improved by 30% over the past year as Microsoft reinvests in areas its audience actually wants. Asha Sharma took the reins at Xbox during one of the most difficult moments in the brand’s recent history. Hardware sales had fallen to re…
In February of this year, Microsoft announced a major shakeup. Asha Sharma took over as CEO of Xbox, and former CEO Phil Spencer retired. It seems the shakeup will yield the desired results. See more
Asha Sharma outlines the new Xbox course: again central consoles, more flexible Game Pass and Helix on the horizon.In recent years Xbox has gradually lost ground on the console front, while Microsoft was pushing more and more on the idea of an ecosystem available on multiple devices. Now, however, something seems to be changed: the new management wants to bring Xbox Series X.S and the public console back to the center of the strategy, without gi…
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