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Prada to Launch $930 'Made in India' Kolhapuri Sandals After Backlash

Prada collaborates with Indian leather bodies to preserve Kolhapuri craftsmanship and provide training to artisans, with the collection launching globally in February, Prada said.

  • On Wednesday, Prada signed an MoU with LIDCOM and LIDKAR at the Consulate General of Italy in Mumbai, formalising the project framework.
  • Following criticism at its Milan Spring/Summer 2026 menswear show , Prada faced outrage from Kolhapuri chappal makers, prompting talks after sending delegates to Kolhapur, Maharashtra.
  • Under the agreement, production will ensure 2,000 pairs are made in India with artisans from Maharashtra and Karnataka, debuting in February across 40 select Prada stores and Prada's official e-commerce platform, including training through a three-year partnership and Prada Group Academy placements.
  • Artisans and officials expect the deal will raise incomes, attract young workers, and preserve heritage, while LIDKAR and LIDCOM, with Maharashtra officials, welcome it as supporting culture and creating sustainable livelihoods.
  • Framing the move as part of its 'Made In' project, Prada presented it as a decade-old initiative to celebrate artisanal excellence worldwide.
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Times of India broke the news in India on Thursday, December 11, 2025.
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